Olympic Dives Into Bookmaker Business, Launches Sports Bar Chain ({{commentsTotal}})

The sports bars will replace some of the company's casino lounges, which often have an empty feel
The sports bars will replace some of the company's casino lounges, which often have an empty feel Source: Photo: Postimees/Scanpix

Casino operator Olympic Entertainment Group announced today that it is both launching an online sports betting service and opening a network of sports bars in Estonia and Latvia.

Set to open this month, the bars will replace 10 of the company's existing casino lounges in Estonia and 7 in Latvia. Bar patrons will be able to use the company's new service to bet on matches.

The company also said that, as of August 1, it is unifying its online casino and poker services, as well as its new online sports betting service, under the new brand name OlyBet.

Earlier this month, Olympic Entertainment Group announced that it had reached an agreement to open Estonia's first luxury Hilton hotel and casino complex in late 2015.