The head of Skype Estonia, Tiit Paananen, says many Estonian businesses should switch to English or Russian as working languages to bump up their competitiveness.
"I think there is a number of businesses with international ambitions, which could easily make it their priority to switch to English in management systems and documentation," Paananen told Postimees.
"Even if they don't have international ambitions, they need to adopt English in order to bring in talents - marketing people or sales managers," Paananen said.
"Or Russian. It's a possibility in Estonia because St. Petersburg is so close," he added.
Paananen is currently a management member of the Estonian ITC association and is the head of the IT Academy program's management committee.