Holiday Season Kicks Into High Gear ({{commentsTotal}})

Yesterday marked the end of the Food Bank's three-day holiday drive.

Donations were collected through businesses and at shopping centers. Twenty-one stores across Estonia took part in the campaign, reported ETV.

The charity organization plans to distribute at least 2,500 packages this Christmas.


Estonia's main retail store chains - Prisma, Rimi and Selver - are expecting higher sales than last year this holiday season.

"I wouldn't like to make any [specific] predictions, but it looks like record sales are certainly in store this Christmas," Selver's public relations director Annika Vilu told Eesti Päevaleht.

A head researcher at the Institute of Economic Research, Leev Kuum, said economic confidence is currently higher than the historical average and retail revenues are at record levels.

"Cash stocks are large and there is a positive outlook for salary growth. These are factors which tend to indicate people's willingness to give gifts," Kuum said.