Kalev Again Voted Favorite Brand, Maxima Second ({{commentsTotal}})

Business
Business

Chocolate producer Kalev has been voted the most-beloved brand in Estonia for the sixth year in a row, said a poll by TNS Emor today.

Maxima was second, despite the tragedy in Latvia where 54 people died after a roof collapsed in a store in Riga in November. Maxima was tied for most popular brand among non-ethnic Estonians, but failed to make the top ten for Estonian voters.

Dairy giant Tere, which has its production units located in Viljandi and Põlva, was third in the poll, completing a repeat of last year's top three.

The seven other top-10 brands in Estonia were (in alphabetical order): ETV, Google, Leibur, Rakvere, Selver, Skype and YouTube.

“The study shows that sector-wise, the attractiveness of media and entertainment brands has grown. Telecommunication, banking and infrastructure brands have, on average, fallen the most,” Emor said.

Men and the younger generation prefer technology brands, while women and the elder voted for food and retail brands.



{{c.alias}}
{{c.createdMoment}}
{{c.body}}
{{cc.alias}}
{{cc.createdMoment}}
+{{cc.replyToName}} {{cc.body}}
No comments yet.
Logged in as {{user.alias}}. Log out
Login failed

Register user/reset password

Name needs to be fewer than 32 characters long
Comment needs to be fewer than 600 characters long
{{comment.captcha.word.answer}}

news.err.ee

Opinion
Estonia’s way into the future isn’t a race

There is a lack of connection between the Estonian state, and the people who live here. While it expects a lot of the state, Estonian society doesn’t seem ready to contribute, writes Viktor Trasberg.

Lotman: Security academy would be crucial Estonian identity point in Narva

In an opinion piece published by Eesti Päevaleht, Tallinn University professor Mihhail Lotman found it important to overcome the mental barrier separating Ida-Viru County from the rest of Estonia.