Kalev Again Voted Favorite Brand, Maxima Second ({{commentsTotal}})

Chocolate producer Kalev has been voted the most-beloved brand in Estonia for the sixth year in a row, said a poll by TNS Emor today.

Maxima was second, despite the tragedy in Latvia where 54 people died after a roof collapsed in a store in Riga in November. Maxima was tied for most popular brand among non-ethnic Estonians, but failed to make the top ten for Estonian voters.

Dairy giant Tere, which has its production units located in Viljandi and Põlva, was third in the poll, completing a repeat of last year's top three.

The seven other top-10 brands in Estonia were (in alphabetical order): ETV, Google, Leibur, Rakvere, Selver, Skype and YouTube.

“The study shows that sector-wise, the attractiveness of media and entertainment brands has grown. Telecommunication, banking and infrastructure brands have, on average, fallen the most,” Emor said.

Men and the younger generation prefer technology brands, while women and the elder voted for food and retail brands.