83% of Estonians Tuned in for Sochi ({{commentsTotal}})

Culture
Culture

One million viewers in Estonia, or 83 percent of the population, watched at least a minute of the Sochi winter games, a 5 percent increase compared to the far more successful Vancouver Olympics in 2010.

The percentage was slightly lower in Latvia, despite the nation winning four medals, while medal-less Lithuania had a 78.1 viewer rate, TNS Emor said on Friday.

Emor's analyst Peeter Teedla said one of the main factors was the fact that international broadcaster Eurosport did not show the games this time, leading to more non-ethnic Estonians in the country to tune into ERR or TV3, the two Estonian companies which aired the games.

The opening and closing ceremonies were most popular events, attracting on average 308,000 and 230,000 viewers respectively. The men's cross-country marathon was the most popular sporting event, with 121,000 viewers.

Kristina Šmigun-Vähi won a silver medal in Vancouver in the women's 10 kilometer cross-country event. Andrus Veerpalu, competing in his sixth Olympic games, came sixth in the men's 50 kilometer cross-country marathon.



{{c.alias}}
{{c.createdMoment}}
{{c.body}}
{{cc.alias}}
{{cc.createdMoment}}
+{{cc.replyToName}} {{cc.body}}
No comments yet.
Logged in as {{user.alias}}. Log out
Login failed

Register user/reset password

Name needs to be fewer than 32 characters long
Comment needs to be fewer than 600 characters long
{{comment.captcha.word.answer}}

news.err.ee

Opinion
Estonia’s way into the future isn’t a race

There is a lack of connection between the Estonian state, and the people who live here. While it expects a lot of the state, Estonian society doesn’t seem ready to contribute, writes Viktor Trasberg.

Lotman: Security academy would be crucial Estonian identity point in Narva

In an opinion piece published by Eesti Päevaleht, Tallinn University professor Mihhail Lotman found it important to overcome the mental barrier separating Ida-Viru County from the rest of Estonia.