One million viewers in Estonia, or 83 percent of the population, watched at least a minute of the Sochi winter games, a 5 percent increase compared to the far more successful Vancouver Olympics in 2010.
The percentage was slightly lower in Latvia, despite the nation winning four medals, while medal-less Lithuania had a 78.1 viewer rate, TNS Emor said on Friday.
Emor's analyst Peeter Teedla said one of the main factors was the fact that international broadcaster Eurosport did not show the games this time, leading to more non-ethnic Estonians in the country to tune into ERR or TV3, the two Estonian companies which aired the games.
The opening and closing ceremonies were most popular events, attracting on average 308,000 and 230,000 viewers respectively. The men's cross-country marathon was the most popular sporting event, with 121,000 viewers.
Kristina Šmigun-Vähi won a silver medal in Vancouver in the women's 10 kilometer cross-country event. Andrus Veerpalu, competing in his sixth Olympic games, came sixth in the men's 50 kilometer cross-country marathon.