Song and Dance Festival Organizers Criticize Beer Ad Campaign ({{commentsTotal}})

A Le Coq's advertising campaign that will help sponsor this year's song festival is causing some concern. Source: (Photo: Postimees/Scanpix)
News
News

A campaign by beer maker A. Le Coq, which is donating funds to choirs and dance groups hoping to perform at the song festival scheduled for this summer, has been criticized by the event's organizers.

The head of the festival's foundation, Aet Maatee, said the drive abuses the festival and pits communities against each other, while Hannes Lents, head of the Terve Eesti foundation said the ad campaign is an example of corporations moving into gray areas, Eesti Päevaleht reported today.

A. Le Coq's CEO, Tarmo Noop, said the campaign is not directly linked to the festival, but as this year's focus is on singing and dancing (the festival is held every four years) they have decided to support choirs and dance groups.

The company donates six cents for each six pack of beer sold to either a choir or dance group, with customers choosing the category. The sum is handed to the choir and dance group which collects the most votes in an online competition.

After a public debate on the sale of alcohol at the festival, organizers decided to limit sale and consumption to a certain area on the grounds, with alcohol banned in the main areas. Only A. Le Coq beer will be sold at the event.



{{c.alias}}
{{c.createdMoment}}
{{c.body}}
{{cc.alias}}
{{cc.createdMoment}}
+{{cc.replyToName}} {{cc.body}}
No comments yet.
Logged in as {{user.alias}}. Log out
Login failed

Register user/reset password

Name needs to be fewer than 32 characters long
Comment needs to be fewer than 600 characters long
{{comment.captcha.word.answer}}

news.err.ee

Opinion
Estonia’s way into the future isn’t a race

There is a lack of connection between the Estonian state, and the people who live here. While it expects a lot of the state, Estonian society doesn’t seem ready to contribute, writes Viktor Trasberg.

Lotman: Security academy would be crucial Estonian identity point in Narva

In an opinion piece published by Eesti Päevaleht, Tallinn University professor Mihhail Lotman found it important to overcome the mental barrier separating Ida-Viru County from the rest of Estonia.

About us

Staff & contacts | Comments rules

Would you like to contribute an article, a feature, or an opinion piece?

Let us know: news@err.ee