A. Le Coq Pulls the Plug on Song and Dance Festival Ad Campaign ({{commentsTotal}})

Culture
Culture

Beer producer A. Le Coq has terminated a ad campaign donating six cents for each sold six-pack to organzations participating in the Song and Dance Festival after criticism by organizers.

The company's CEO, Tarmo Noop, said today in a press release that the campaign's aim was to support Estonian culture through choirs and dance troupes, adding that they pulled the campaign after the idea became distorted in the public's eyes.

The head of the festival's foundation, Aet Maatee, said two weeks ago that the drive abuses the festival and pits communities against each other, while Hannes Lents, head of the Terve Eesti foundation, said the ad campaign is an example of corporations moving into gray areas, Eesti Päevaleht reported.

After a public debate on the sale of alcohol at the festival, organizers decided to limit sale and consumption to a certain area on the grounds, with alcohol banned in the main areas. Only A. Le Coq beer will be sold at the event.



{{c.alias}}
{{c.createdMoment}}
{{c.body}}
{{cc.alias}}
{{cc.createdMoment}}
+{{cc.replyToName}} {{cc.body}}
No comments yet.
Logged in as {{user.alias}}. Log out
Login failed

Register user/reset password

Name needs to be fewer than 32 characters long
Comment needs to be fewer than 600 characters long
{{comment.captcha.word.answer}}

news.err.ee

Opinion
Independence Day: Estonia’s way into the future isn’t a race

There is a lack of connection between the Estonian state, and the people who live here. While it expects a lot of the state, Estonian society doesn’t seem ready to contribute, writes Viktor Trasberg.

Lotman: Security academy would be crucial Estonian identity point in Narva

In an opinion piece published by Eesti Päevaleht, Tallinn University professor Mihhail Lotman found it important to overcome the mental barrier separating Ida-Viru County from the rest of Estonia.