Sober September Campaign Gathering Popularity ({{commentsTotal}})

Some Estonians are pledging to go alcohol free in September as part of an online campaign. Source: Photo: Postimees/Scanpix

Nearly 8,000 people have pledged not to drink alcohol in September as part of an annual campaign, which began 10 years ago.

A social media event has attracted 7,000 people since being launched a week ago, all promising to remain sober during September.

The tradition began to attract popularity in 2004, when more than 200 participated and a student-run NGO was set up. The drive moved to Facebook in 2010, with 1,000 people taking part, and it has mushroomed ever since.

Last year around 2,500 took part.

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