Sober September Campaign Gathering Popularity ({{commentsTotal}})

Some Estonians are pledging to go alcohol free in September as part of an online campaign.
Some Estonians are pledging to go alcohol free in September as part of an online campaign. Source: Photo: Postimees/Scanpix

Nearly 8,000 people have pledged not to drink alcohol in September as part of an annual campaign, which began 10 years ago.

A social media event has attracted 7,000 people since being launched a week ago, all promising to remain sober during September.

The tradition began to attract popularity in 2004, when more than 200 participated and a student-run NGO was set up. The drive moved to Facebook in 2010, with 1,000 people taking part, and it has mushroomed ever since.

Last year around 2,500 took part.



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