Communications specialist Ott Lumi said that the advocates of the cohabitation bill made the mistake of sending the so-called "second-rate politicians" to explain and promote it to the public.
"What regards communication, one can perhaps slightly reprimand the fact those who proposed the new law - and by that I mean renown political leaders - have left their explanations on its nature, content and values too late. This should have been done considerably earlier," said Lumi in an interview on ERR radio.
"We saw that in the beginning of the process Parliament factions pushed the kind of 'second-rate politicians' to talk about the bill. Today this issue has been solved and the leaders themselves do the talking, but this should have happened a bit earlier," he said.
Analyzing the activities of those opposing the cohabitation bill, he said that from the tactical point of view, they have acted rather skilfully.
"They have successfully managed to mobilize their supporters and bring the issue to a stronger public focus than anyone could have expected in the beginning of this debate," the communications specialist said.
He said that the debate has been gaining momentum for months and so Sunday's demonstration in Toompea did not come as a surprise. However, he added that the debate has lost its substance and emotions are mounting, as they always do with moral question that have the power to create a schism in the society and for which a compromise is hard to find. "With the proponents now including famous singers, scientists and others, the debate has become super emotive."
What the opponents of the bill will do if it is passed by Parliament is not known. "We should already consider how the opponents will carry their agenda and activities forward. Yesterday a well-known journalist pointed out that they possibly have enough supporters to found a small party. I, however, would not sign my name on that [speculation]," said Lumi and added that the debate will probably die down soon as any society only has a set amount of energy it can spend on a specific debate; soon the election and other topics will take over.