The election campaign is already in full swing and the Reform Party is currently slightly ahead of other parties, says public relations expert Janek Mäggi.
“If I would have sat at the Reform Party meeting, I might also have thought to bring in as many interesting people as possible to the public eye. Jürgen Ligi opened the firing shot and similar style has continued,” Mäggi told ERR radio.
He said that the attention the Reform Party has received with the recent changes in government, is noteworthy and no other party has received such attention. “They don't immediately reveal who will be named [as the minister], offering a few different names, all of whom receive attention.”
The Reform Party is looking for public reaction, offering up a name and if the reaction is positive, they give the green light, Mäggi said.
Mäggi recalled an expression by Centre Party's leader, Edgar Savisaar, who once said that "Deniss Boroditš-type politicians (a Center Party MP who switched sides to the Reform Party) are created in six months".
“Politicians are made, not born. Some seeds lead to better politicians, some to slightly worse. There are politicians who have been less popular at times, but have later bounced back,” he noted, adding that Ligi is an example.
However, Mäggi also thought that the shots by the Reform Party might have been fired too early, as there are still four months left before the elections, and voters might forget.
In a rejuvenation process since spring, the Reform Party has ditched its coalition partner IRL for the Social Democrats and promoted Taavi Rõivas to the Prime Minister position, after Andrus Ansip stood down. A few ministerial posts were also filled with new politicians.
Former Finance Minister Jürgen Ligi resigned few weeks ago, due to rude comments on the social media against his colleague in the cabinet, Education Minister Jevgeni Ossinovski. Ligi was replaced by Maris Lauri, on a precondition to join the Reform Party. Foreign Minister Urmas Paet resigned to take up a more lucrative MEP post, and was replaced by Environmental Minister Keit Pentus-Rosimannus, who in turn was replaced by Mati Raidma, until now the Chairman of the Defence Committe in the Estonian Parliament.