British daily The Independent reports that Estonia is the fifth most searched for location in Google UK.
The top five spots following the inquisitive "Where is..." are all connected to sports and so Estonia's high position in the Google rankings can be explained by Euro 2016 qualifier played against England in October.
Estonia was preceded by Honduras - the underdog of the FIFA World Cup 2014, Uruguay, Olympic city Sochi and Gleneagles in central Scotland. The latter hosted the 40th Ryder Cup in September.
For the Independent's explanation on where to find Estonia click here.