A competition to name the new ERR Russian-language television channel collected 360 entries with the winning name to be unveiled next week.
The channel was dubbed ETV3 but ERR, the public broadcasting company in charge of ETV and ERR News among other subdivisions, decided to launch a competition for a new name.
The aim of the new channel is to offer an alternative to the private and Russian-owned Russian-language media channels currently on offer to Estonia's largest minority. The channel should air at the end of September this year.
Latvia is also moving ahead with a similar initiative, which should launch next year. The two channels are already planning cooperation in some fields.
Editor: J.M. Laats