From May 11-20, Enterprise Estonia is collecting ideas for quirky, unconventional tourist attractions in Estonia.
"Take an ostrich ride, a run in the forest with the prime minister, night in a submarine or pancake morning with a Seto granny, for example. We welcome ideas from everybody, including tourism and catering companies, designers, and event organizers, as well as from people with no relation to the tourism industry," said Katrina Sokk, Enterprise Estonia's campaign manager for Scandinavia.
The project aims to find the boldest, most unique experiences that make people see Estonia in a new light. "Best recommendation one could get, is a shared personal experience. We're looking to provide our guests with memories that would put a sparkle in their eyes for years to come," Sokk explained.
The campaign is directed foremost to the Scandinavian market, especially Sweden. If ten years ago the Swedes made up 8 percent of all foreign tourists visiting Estonia, their share has now dropped to just 4 percent.
Director of Estonian Tourist Board Tarmo Mutso said the Scandinavian market is a logical alternative and target to make up for the fall in Finnish and Russian tourists. "We have excellent transport connections with Sweden, we offer food and cultural experiences, and high-level services," he said, adding that this, however, is not enough. "We also need unique activities to charm the demanding Scandinavians with."
If you have an epic experience or a fond memory of something special in Estonia, you can share it here until May 20.
Editor: M. Oll