ETV2 is opening a new web portal for its youngest viewers this Saturday.
Lastejaam.ee, which literally translates as childrens' station, will offer entertaining and educational content, as well as a chance to watch ETV's childrens programs on demand and engage with the characters.
Kids can send letter and pictures to shows, participate in competitions, and do quizes, among many other fun activities.
The site is mostly aimed at preschool and primary school kids, but could also be of interest to parents, as it offers plenty of information on upcoming child-friendly events.
The portal's three fun and colorful characters were designed by Anni Varm.
Lastejaam's opening party at 16:00 this Saturday will be broadcast live online.
"So invite your friends, lay the table, open Lastejaam.ee, and join in the fun, wherever you are in the world," editor Liis Mehine told ERR News.
Editor: M. Oll