According to Estonian television operators, the U.S. provider of on-demand internet streaming Netflix which on Thursday launched its services in Estonia has no advantage over Estonian television operators in terms of price and content, and therefore Estonians will not give up using the services of local operators.
"We believe that Netflix and the traditional television complement each other because the average TV viewer prefers to watch local television shows which Netflix does not offer," Viasat business manager Aet Viira told BNS. She added that the shows also do not have Estonian subtitles.
TV channel TV3, a member of the Modern Times Group (MTG), also told BNS on Thursday that Netflix entering the market will not have an effect on the number of customers of Estonian TV stations since local customers prefer shows produced in Estonia and the services offered by Netflix are expensive.
Netflix announced on Wednesday evening it expanded its services to include 190 countries, making its online television service available on 130 new markets. At present the service has around 70 million users.
Prices of the service packs range from eight to 12 euros and the difference lies in resolution. Customers can watch movies and TV series through Netflix.
Most movies and TV series do not have Estonian subtitles at the moment, but customers can choose between English, French and German subtitles, for instance.