Export Revolution Attracts Massive Interest
An Enterprise Estonia briefing announcing the launch of the Export Revolution program
( Photo: ERR )
An Enterprise Estonia project to help mid-sized enterprises find export directors has attracted far more interest than organizers anticipated, with 60 companies and 511 potential sales managers signing up during the three-week application period.
Entitled Export Revolution, the project aims to provide 25 sales managers with intensive training by a group of international experts, turning each into a qualified export manager for one of the companies.
Out of the candidates who applied, more than 200 met the qualifications for the program, Marketing Institute director Anu-Mall Naarits said in a release.
She said organizers hope to have 25 of the candidates matched to companies by April, when they will be given international sales and export-oriented courses. Other paired-up companies and managers can take part in some of the courses for a fee.
The impetus for the project was a study, conducted by the Institute of Economic Research last fall, which showed that Estonian companies were lacking the sales people needed to enter export markets.