PESA Offers Nest for Ideas to Reach Execution
Published: 15.06.2011 09:42
Photo: Pärnu Postimees / Scanpix
A creative industries clearinghouse is calling on other companies in the field to join what they say will be the country's first virtual experimental development environment, called PESA.
Consultants will help shape an idea into a potentially successful product, the centre said in a release on June 14.
"Creative people have many good ideas, which they run short of siklls, knowledge and experience to make a reality. PESA offers professional support for developing a marketable product," said Eva Leemet, CEO of Loov Eesti.
Professional trainers and mentors will guide and provide counsel for product development, various experts and business angels will also be involved.
PESA consists of five stages: experimental development, marketing, business plan, financing and management. Applications for membership are accepted until June 23, and the program has berths for 20 products. The product incubation program is one year long, with a target of making 50 percent of the PESA products marketable in Estonia and to have actual export contacts already in place.
Kristopher Rikken