Tallinn hotels expect more visitors for Christmas and New Year

Tallinn is a popular Christmas and New Year's destination for travellers from Estonia's neighboring countries. (ERR)
11/28/2016 10:01 AM
Category: Business

Tallinn’s hotels are getting ready for Christmas and New Year’s visitors. Both the number of domestic as well as foreign visitors was slowly on the rise, they confirmed.

ETV’s “Aktuaalne Kaamera” newscast reported on Sunday that the number of Russian tourists, traditionally one of the larger groups of this season, was expected to increase by 10%, but that the hotels were careful about making predictions.

The Tallinn Hotels chain, which runs five hotels in the capital, expects a small increase in its business this season. CEO Ain Käpp said to ETV that though it was difficult to tell what the exact numbers would be, as people often booked and cancelled at short notice, they tended to think this year that the news was good.

The holiday season wasn’t the difficult one, but selling got harder for the first week of January, which is why the hotels had lowered their prices, and were ready to be more flexible in terms of their reservation policies, Käpp said.

The hotels of shipping and tourism group Tallink are completely sold out, with only a few rooms left for the turn of the year. The company expects the number of tourists this year to be about 5% above last year’s.

The Viru and Estoria hotels that belong to the Sokos group are happy with their reservations so far. What was noticeable was that more tourists were booking through travel agencies again, and that the number of Russian tourists was on the rise again.

After the rouble crashed in 2013 and sanctions and other political measures against Russia were put in place, the numbers dropped. According to Sokos’ communications manager in Tallinn, Peep Ehasalu, this year’s numbers are still some 50% lower than they were back before 2013.

Still, compared to last year, there had been a 10-15% increase, and it looked like it would remain stable as well, Ehasalu said.

Nearly 130,000 people stayed in Tallinn’s hotels for the 2015/2016 Christmas and New Year’s season.

Editor: Dario Cavegn

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