Sheraton Parent Group Registering Trademarks in Estonia

(Aykut Uludağ, CC-BY-2.0, via Wikimedia Commons)
2/4/2014 4:30 PM
Category: Economy

The Lasvet has said it has applied with the Estonian Patent Office to register the trademarks of Starwood Hotels & Resorts Worldwide, which owns the Sheraton luxury hotel chain.

The commission did not come from the owners of Sheraton directly but from a foreign patent agency representing the company's interests, Lasvet's patent attorney Villy Pavelts told Ärileht today. He stressed that entering the market and registering a trademark are separate activities, therefore, he cannot comment on Sheraton's business plans.

Sheraton had planned to build a hotel in Estonia in the early 1990s, when the city government sold the company a plot next to Toompea Hill, but the project never materialized because of land ownership disputes.

Separately, the French hotel group Accor has said it plan to co-operate with the local real estate company PalmGrupp, currently looking for investors, to build a budget hotel and business class apartment hotel near the Rotermann Quarter in central Tallinn.


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