Early campaign reason for Reform Party popularity spike, say experts

The Reform Party has seen 9 percent from its 28 percent popularity to evaporate since elections (Postimees/Scanpix)
12/16/2014 10:35 AM
Category: Politics

The ruling Reform Party's televised election campaign, airing before any other party, is the main reason for the jump in ratings, Aivar Voog from survey company Emor said.

“Those voters who have been less certain of their political choices so far or who have not been that interested in politics will want to vote for a winner,” political scientist Tõnis Saarts told ERR radio, adding that those will again back the Reform Party, as they did four years ago.

Saarts said the number of people who remain undecided, currently at 30 percent, is expected to dwindle in the coming months as people become more interested in politics, and the early campaigns have boosted this trend.

The Social Democrats, and to some extent the Center Party, have also launched campaigns, although all, including the Reform Party ad clips, have come under criticism.

In the latest TNS Emor political party popularity polls, published on Monday, the Reform Party has pulled away from the rest of the pack with 32 percent (an increase of 3 percentage points compared to last month), followed by the Center Party on 23 (up 1 percent), the Social Democrats with 21 (down 1 point) and IRL with 16 (down 2 points).

The Reform Party won the 2011 parliamentary elections with 29 percent, with the Center Party winning 23 percent of the vote, followed by IRL (20) and the Social Democrats (17 percent).

J.M. Laats S. Tambur

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