'Rubber is Sexy' Campaign Shut Down After Letter from Consumer Protection Board (13)
The Institute for Health Development last Sunday ended their outdoor media and TV ad campaign promoting STD awareness and condom use among young adults after coming under fire for being too frank.
The campaign, originally meant to run until July 21, fell under criticism with slogans depicting comical and awkward sexual dialogue that young partners might encounter, in an effort to promote protected sex and discussion of sex.
“How and with what campaign methods we choose to continue with, is to be discussed - we will certainly continue promoting condom use in the future, as it is the only method to prevent people from sexually transmitted disease,” Institute for Health Development's spokeswoman Maris Jakobson told Postimees.
The 'Rubber is Sexy' campaign ran from May 27 to June 16.