80% support banning alcohol ads
A study by Turu-uuringute AS found that four out of five people in Estonia support banning alcohol advertisements.
The study was commissioned by Terve Eesti AS, a foundation that promotes healthy living. The head of the foundation, Riina Raudne, said Estonians have sobered up on the topic of alcohol in the past 2-3 years. "They are now much more aware about the effects that alcohol companies' marketing campaigns have on young people," she added.
Raudne said the idea to ban alcohol ads found support in all groups and levels of the society, including from men (76 percent against), young adults (75 percent) and people who drink on a regular basis (50 percent). Women and the elderly were most in favor of banning alcohol ads.
Around 15 percent of the 1,000 respondents said they would not back a ban similar to the tobacco industry, which is not allowed to advertize on television, radio, print media, the internet, or outdoors. Only 5 percent said they have no opinion on the matter.