Wanted: €1 Espresso for Registered Tallinn Residents (47)

(Alberto Pizzoli/AFP/Scanpix)
Patric Coudenhove
4/29/2014 3:40 PM
Category: Opinion

Many of Tallinn Mayor Edgar Savisaar's initiatives have involved creating parallel infrastructures and offering fairly threadbare freebies that aren't really free lunches. As long as he's pursuing this line, there's one important stimulus he could consider, and that's regulating the price of coffee at cafes. 

As anyone who has been to hip north Tallinn knows, creatives are driving the transformation, with coffee being an important input commodity in the turnaround. Indeed, apart from exporting some electronics when the Nordic economies happen to be healthy, the capital region's economy appears to be driven by people sitting at Macbooks and drinking coffee.

I feel that Savisaar stands to increase his popularity among an urbanite segment that tends to be opposed to him, while stimulating - quite literally - Tallinn's creative industries-based economy.

**

Italian officials realized the benefits of coffee price regulation early on in the 20th century, and a very specific and active type of cafe culture blossomed. Today Italy is one of the wealthier countries in Europe, yet a single shot of a personally prepared beverage costs only €1, even in many places in the north. Some cultural pundits have even argued that this is one of the factors that makes the country something more than the sum of its parts (lots of antiquities, uncompetitive high-end light industry). Alcoholism is virtually unknown in the south; instead of half the village clutching 2L plastic bottles of Bear beer, there's at best one grizzled maintenance drinker having a 33 cl Peroni, and even he's chasing it with an €0.90 espresso and will soon be on his feet on the bar arguing politics.

Yet in Estonia, where GDP is far lower, coffee prices are pushing €2. They exceed even sit-down prices of a coffee in Italy. Everyone knows this is wrong. Ground coffee is only a minor component in the cost price per cup. Although cafe rents aren't cheap, and the "free WiFi" router also costs the cafe something, a single prepared coffee should not cost 50 percent or more of a retail 500-gram pack of ground coffee. A brazen bourgeois capitalism is overshadowing Bohemian socialism in Tallinn. If allowed to continue, it will start imperiling digital nomad lifestyles and make hipsters socially vulnerable.

Coffee culture could also use improvement. More often than not, it is a push-button affair - remote and impersonal, like service tends to be. That, too, goes against the spirit of espresso, which is hand-tamped and made "special for you."

Pricing is also distorted. The amount of coffee in an espresso is theoretically the same as in an Estonian masinakohv (a caffè crema or extra long espresso), yet sometimes a more concentrated masinakohv is priced as a premium product. And the price of a double espresso in Tallinn is, again more often than not, simply double whatever exorbitant price was charged for a single. 

Savisaar should consider forcefully entering the cafe market in Tallinn by fixing prices and mandating the use of real espresso machines  Masinakohv could be a sit-down option with a ceiling at €1.50. But an €1 stand-up espresso option should also be offered throughout the city, with a doppio also at €1.50 (not €2). If funding cover is needed, disposable cups could be more heavily taxed. 

I've always hoped Savisaar, deep down, despite a rather dour exterior, is a Mediterranean type, more Berlusconi than Putin. (Maybe the real reason he is drawn to Putin's party is because Putin is a little like Mussolini. It is complicated.) That is what the famous rose clenched in his teeth means to me, a man who takes pleasure in la bellezza and fine things. This is after all the man who, along with Aleksander Kofkin, once introduced Tallinners to the delights of Vienna sausages, with a network of kiosks across the city center. Actually, that's a terrible example, but still, it was "Vienna Sausage," not "Novosibirsk Burger," wasn't it. Why can't Savisaar bring his social municipal policies to the city's price-gouging coffee joints?

(Patric Coudenhove is a creative professional based in Tallinn and Helsinki who runs on coffee. Open Mic is a new section where readers can chime in on more local and personal topics.)

 

 


The name field cannot be empty
No more than 50 characters
Comment field cannot be empty
No more than 50 characters
Comment field cannot be empty
No more than 1024 characters
{{error}}

Message forwarded to the editor

This Ip-address has limited access

See also

There are no comments yet. Be the first!

Reply to comment

+{{childComment.ReplyToName}}:
Reply to comment
Reply

Laadi juurde ({{take2}})
The name field cannot be empty
No more than 50 characters
Comment field cannot be empty
No more than 1024 characters
{{error}}
Add new comment
  • foto
    Opinion digest: Open Enterprise Estonia’s consultation services and assessments to competition
    29.11

    Enterprise Estonia handed out advice to companies, and assessed whether or not they should receive public support, without being economically accountable, lawyer Taivo Ruus wrote in a Postimees opinion piece on Monday. This needed to change, and these activities delegated to professionals.

  • foto
    Opinion digest: The Reform Party’s new role
    28.11

    After 17 years in government, Reform needed to find to a new role, and instead of being the manager of the Estonian state become a debater. How the party would get used to its new position, no longer able to dictate the political agenda, remained to be seen, said political scientist Mari-Liis Jakobson in a comment on Vikerraadio on Friday.

  • foto
    Andrus Karnau: Minister of Rural Affairs likely to be replaced
    28.11

    Speaking on Sunday’s Raadio 2 broadcast of "State of the Union," radio show host Andrus Karnau found that the scandal to break out last week involving Martin Repinski’s goat farm was likely to culminate on Monday in his replacement as a minister of the newly-installed Estonian government.

  • foto
    Opinion digest: Baltic states on front line of new Cold War
    25.11

    While the Baltic states would prefer full defensive capability, NATO is emphasizing its reinforcements’ function as a deterrent. The alliance would have to round off its military presence in the area with diplomacy, and political stability and dedication to liberal democratic values would play an important role maintaining the West’s solidarity, columnist Ahto Lobjakas wrote in an opinion piece published in daily Postimees.

  • foto
    Opinion digest: Putting Rail Baltica in its strategic context
    16.11

    In an opinion piece in daily Postimees, former EU commissioner Siim Kallas points out that Rail Baltica goes far beyond considerations of its route on Estonian soil, and the money the government will have to invest. On the contrary, there is a broader European meaning that includes considering the strategic situation of Estonia.

  • foto
    Opinion digest: Dynasties and democracy don't go well together
    14.11

    Speaking about the recent US presidential elections on Vikerraadio’s Sunday broadcast of "Samost and Rumm," hosts Anvar Samost and Hannes Rumm recognized that Donald Trump’s election win is being considered as the destruction of two political dynasties there, however democracy and dynasties don’t go well together anyway.

  • foto
    Opinion: Estonia’s lasting isolation
    12.11

    The fact that too many foreign journalists do not understand the Estonian language, and that they have no access to the local political culture and its players, has distorted reports abroad of what happened this week, writes ERR News editor Dario Cavegn.

  • foto
    Alo Lõhmus: Left turns and ‘silent submission’
    10.11

    The embarrassing conflation of the Reform Party’s self-image with the Estonian state is proof that it is high time they are sent into opposition, says journalist Alo Lõhmus.

  • foto
    Opinion: Getting rid of ruling party's privileges doesn't damage Estonia's reputation
    07.11

    On Friday, the ministers of the Social Democrats (SDE) and the Pro Patra and Res Publica Union (IRL) began calling back Reform Party members from the boards of state-owned companies and funds. The Reform Party’s reaction was an announcement published on Sunday — a rather strange one, finds ERR News editor Dario Cavegn.

  • foto
    Opinion digest: Ärma is more than just numbers
    05.11

    Ärma Farm’s funding scandal was overshadowing the achievements of Toomas Hendrik Ilves’ presidency, including the fact that Estonia had benefited from state visits that Ilves hosted in Ärma, Prime Minister Taavi Rõivas (Reform) said to ERR on Thursday.

  • foto
    Benno Schirrmeister: Do Estonians dream of electric sheep?
    03.11

    On a journalist exchange in Estonia, Benno Schirrmeister of Bremen’s TAZ is highly informed, yet a blank slate as far as a foreigner’s experience of Estonia is concerned. In his first op-ed about Tallinn, he spots something beyond IT that Estonia could advertise — but doesn’t.

  • foto
    Erkki Bahovski: Was 1940 approach better than modern journalism's 'war hysteria'?
    01.11

    Linguist Urmas Sutrop has claimed that Estonian journalism is scaring people with the specter of war. Editor-in-Chief of monthly magazine Diplomaatia Erkki Bahovski, however, doesn’t agree.

  • foto
    Opinion digest: Kremlin in danger of losing sense of reality
    25.10

    According to Ingo Mannteufel, head of the Department for Russia and Europe at Deutsche Welle, there is a possibility of the Kremlin starting to believe its own propaganda, which could lead to dangerous decisions both domestically and internationally.

  • foto
    Opinion digest: Estonia’s stagnating politics
    21.10

    Estonia’s largest political parties had been going through the most serious crisis in their existence, and on top of that they had lost their most important function, namely to formulate a vision of the country’s future, daily Postimees wrote in its Friday editorial.

  • foto
    Opinion digest: Putin exploiting power vacuum created by U.S. presidential elections
    20.10

    According to director of Tallinn’s International Centre for Defence and Security and former ambassador to Russia, Jüri Luik, the increased tensions over the past few weeks between Russia and the West indicate Putin’s wish to exploit the ambiguous mood before the U.S. presidential elections as much as possible.

  • foto
    Opinion digest: Time to return to discussing serious issues
    19.10

    In a stinging opinion piece in published in the daily Eesti Päevaleht, member of the Riigikogu Eerik-Niiles Kross (Reform) condemned the Estonian media as well as the country’s elites for their obsession with what he sees as pointless topics, while disregarding the last few weeks’ unsettling developments concerning Russia.

  • foto
    Opinion digest: Legally speaking, everything is proper
    18.10

    After Toomas Hendrik Ilves’ decade in office, and after he promoted Estonia like no other president did before him, his legacy is now tainted by the fact that he seems to have gone for a substantial state grant in 2006 that he never put to use — and of which he will now pay back just a tenth.

  • foto
    Opinion digest: Closer to Warsaw, farther away from Estonia
    14.10

    In a recent opinion piece in daily Postimees, columnist Ahto Lobjakas wrote that one way to look at Rail Baltic was as a step towards the level other countries had already reached in terms of speed and comfort of their railway connections. The main weakness of this point of view was the fact that in Estonia, it lacked the necessary social context.

  • foto
    Opinion digest: Leadership change in Reform needed for potential coalition with Center Party
    13.10

    For a potential future coalition with the Center Party, the Reform Party needed to change its leader as well, Social Democratic MP and chairman of the Riigikogu’s Foreign Affairs Committee Sven Mikser wrote in a comment on social media on Friday.

  • foto
    Matthew Crandall: President Ilves’ global impact
    11.10

    The greatest accomplishment of President Toomas Hendrik Ilves is that he branded Estonia as a modern and innovative 21st century country, and brought it out of post-Soviet obscurity, writes Tallinn University’s Matthew Crandall.

  • foto
    The shackles of history and modern life in the fast lane: Estonia's experience in the migration crisis
    06.10

    The uncertain public performances of Estonian politicians and poor explanatory work were to blame for a considerable increase in public distrust during the migration crisis, found ERR journalist Greete Palmiste, working in Bremen on an international journalists' exchange, in an opinion piece written for German publication taz.die Tageszeitung.

  • foto
    Opinion digest: Kersti Kaljulaid on the concepts of ethical nationalism and confident Estonians
    29.09

    On Friday, Aug. 12, Estonian representative to the European Court of Auditors Kersti Kaljulaid delivered a patriotic speech on the Postimees Stage at the 2016 Opinion Festival in Paide in which she expanded on two words and two respective ideas she found important for her country that were represented by the two letter Es in its native-language name Eesti: eetiline (ethical) and enesekindel (confident).

  • foto
    This mess we're in: Picking up the pieces after Saturday's elections
    28.09

    From Saturday’s election fiasco to Tuesday’s sudden emergence of a likely cross-party candidate: ERR News editor Dario Cavegn makes an attempt at explaining Estonia’s seemingly chaotic quest to find its next president.

  • foto
    Opinion: The decline of Estonian as a language of science starts abroad
    20.09

    The Estonian language as a language of science is only sustainable in those subject areas that offer undergraduate courses in Estonian, and with which students begin their university education, finds ERR science portal editor Marju Himma.

  • foto
    Opinion digest: Current approach to reform won't help municipalities
    19.09

    The Center Party’s presidential candidate, Mailis Reps, wrote in an opinion piece published in daily Postimees on Sunday that the Administrative Reform Act was a disappointment to Estonia’s municipalities, and that relations between local and central government were in a crisis.

  • foto
    Opinion: Jüri Nikolajev in response to the Ida-Viru secret memo
    16.09

    Describing himself as "wearily spiteful" instead of angry, ERR's Narva correspondent Jüri Nikolajev responded to the top secret memo on Ida-Viru County that leaked recently, calling Estonians to figuratively not leave their property laying around if they did not want anyone else to take it for themselves.

  • foto
    Opinion digest: Sulev Vedler on the secret memo on Ida-Viru County
    15.09

    In 2015, the Government Security Committee received a secret memo containing a dark assessment of the future of Ida-Viru County, Estonia's most northeastern and predominantly Russian-speaking county, which was compiled by Ilmar Raag, who worked as a strategic communicatins advisor at the Stenbock House at the time. Estonian journalist Sulev Vedler responded to the memo by compiling various reactions to issues it addressed.

  • foto
    Opinion: Alo Lõhmus on the definition of Estonian citizen by blood
    14.09

    Journalist Alo Lõhmus explored the right to Estonian citizenship by "jus sanguinis," Latin for right of blood, as it relates to one's eligibility to run for president — an issue which has had particular attention drawn to it recently after members of a competing political party attempted to cast doubt on the status of presidential candidate Marina Kaljurand's Estonian citizenship.

  • foto
    Opinion digest: Erkki Bahovski on Finland and the alleged Baltic scheming
    13.09

    Columnist Erkki Bahovski commented on the curious, decidedly defensive turn that seemed to be taken by Finland's Social Democrats following the release of a lengthy report by the Finnish Institute of International Affairs (UPI) which suggested that Russia, in its own self-interest, is attempting to hamper Finland's total integration with the West.

  • foto
    Opinion digest: Siim Kallas thinks real estate tax effective way to finance local government
    13.09

    The Reform Party’s presidential candidate, Siim Kallas, said in an opinion piece published in daily Postimees that an estate tax, more precisely a tax levied on real estate, could be considered to finance local government.