In a recently published survey by the Institute of Economic Research, 75 percent of respondents said Estonians drink too much alcohol.
Eighty-one percent of respondents found it necessary to reduce alcohol consumption in the nation.
But only 2 percent of those polled admitted to drinking too much themselves.
The poll also suggested that consumption habits have become more similar to other Nordic countries, as Estonians have started consuming beverages with lower alcohol content.
In total, 10.2 liters of pure alcohol was consumed per person last year. In Finland, the figure was 10.1 liters. Compared to 2010, alcohol consumption in Estonia rose by 5.7 percent.
The Ministry of Social Affairs aims to reduce the annual consumption of alcohol to eight liters of pure alcohol per person.