Ice cream sales show better progress than last year

Picture is illustrative Source: Pärnu Postimees/Scanpix

Balbiino and Premia, the Estonian major ice cream manufacturers, say they have made significant progress in their sales this year despite the spread of COVID-19.

Aivar Aus, the chairman of the board at Premia, told ERR that sales revenue in April and May did not show the best results, but given the impact that the spread of coronavirus had, the company is pleased to say that it did not expect such positive results to come out.  

Aus said: "The sales results in June were sensational as we produced and sold a few more tons of ice cream than last year at the same time. For example, the orders from Finland were one third higher than in last year's June. However, more than 22 tons, or almost 230,000 pieces, of its most popular ice cream were sold by Premia in June." 

Heikki Põhi, the managing director of Balbiino, added that the sales of ice creams will be more successful than last summer. He joked: "I cannot remember such positive summer and Jaanipäev (St John's Day) where people do not have to gather around the bonfire with their winter coats." 

The ice cream sales depend on the weather this summer as it always does. Põhi admitted: "The best way to sell our ice creams is when the weather brings out the sun. We can only wish for the same weather that was in 2018 – on May 4, the temperature was boiling hot and it lasted for four months. But this year we cannot whine about the sales, so far it has been going on well."  

In addition to that, Põhi said that people are very pleased to try new ice creams that they have produced. "Both us and our competitors have created a number of new ice creams and people seem to enjoy them a lot. For example, Premia sold eight tons of the most popular new product in June." 

The restrictions related to the spread of the coronavirus have affected the sales. "Horeca sector (hospitality industry – ed.) is recovering slowly and the mayor events are canceled where we usually sell our products," Aus said. 

The directors of ice cream manufacturers are keeping a low profile about future sales. If the weather is warm, then ice cream sales will show positive results. 


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Editor: Katriin Eikin Sein

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