Kino Sõprus has selected a new CEO, Ivar Murd, a film producer, screenwriter and director. In addition to that, he is the main organizer of an international music festival called "Mägede hääl" in Ida-Viru County.
Murd recalls that his first most memorable childhood memory was a visit to the cinema at Kino Sõprus in Tallinn: "We went to see "The Lion King" and it has a very special place in my mind and heart. I had been to the cinema before, but I don't remember the other visits that much. Kino Sõprus has been very close to my heart."
Owner of Kino Sõprus Indrek Kasela said Kristel Lipand, the previous CEO who was in the role for a decade, will move onto new projects
Kasela added: "Kristel and the team believe that Ivar is the right new leader. It is good to see that Ivar has the same enthusiasm as he had 10 years ago, and he has an important impact on the Estonian cultural landscape. Last year, we have more than 65,000 visitors."
Kasela also said that he is pleased the coronavirus social distancing restrictions have been eased as they were the first cinema to open its doors after the pandemic.
"Ivar's film background will definitely be useful in our next stage of development and I am already very much looking forward to his new projects and film selection on our screens."
Murd wants to apply his previous work experience in international film projects and music festivals to the development of Kino Sõprus. He said: "I definitely want to continue and develop Kino Sõprus' existing partnerships and to continue to develop new partnerships. One of the keywords and effort is that we can come up with new-cross media marketing opportunities to increase the cinema's audience."
Kino Sõprus has attracted movie fanatics since 1955 and since 2010, non-profit organization Must Käsi has also been responsible for operating the cinema. It is the oldest wall-operated cinema in Estonia.
Editor: Katriin Eikin Sein