After six years in the driver's seat, Swedbank conceded its position as the most prestigious large corporation to Rakvere Lihakombinaat, which mainly produces meat products for the retail market.
Third place was shared by RMK (State Forest Management Center), Saku Brewery, EMT wireless operator and Tere dairy, a TNS Emor survey found.
An employers' reputation survey, conducted separately, found three state companies sweeping the results - power company Eesti Energia, followed by the Port of Tallinn and RMK.
Last year the top three were Tallink (privately owned), Port of Tallinn and Eesti Energia.
As expected, state infrastructure companies are prized by people for job security, but big electronics and other component manufacturers such as Ericsson, Norma and ABB are also rated highly.
The biggest gainers in the major corporation image survey were Eesti Energia, RMK and Tere. In the employer image survey, Estonian Air and Ericsson.
In the case of Eesti Energia and Estonian Air, their image has staged a recovery after a sharp drop. The power company was hurt by the public perception shift during deregulation of the electricity market, while the airline had route closures and a labor dispute.
A total of 1,100 wage earners across Estonia ranked employers, while 1,000 residents of Estonia rated the corporations on their overall image.