Estonian dairy producers have launched a new "Eesti Piim" ("Estonian Milk") brand that invites people to drink more local milk to alleviate the crisis brought about by the Russian embargo on dairy products.
Märt Riisenberg, chairman of the board of the Commercial Association of Estonian Dairy Producers (EPIKO), said that the effect of the Russian sanctions can be balanced out a little by boosting the sales in the local market. If every consumer drank an extra glass of milk a day, the total milk consumption would grow by 10 percent, or 200 tons. This is comparable to the amount that was previously exported to Russia.
EPIKO's "Eesti Piim" brand will be made available, initially for three months, in Selver, ETK, Rimi, Maxima, Gross and Comarket stores.
EPIKO currently unites around 80 dairy producers.