Estonian-founded 'Let's Do It!' cleanup campaign involved 16 nations this spring, in which over 2.2 million people participated to make their countries environmentally more pleasant. And despite the war in Ukraine, the civic activists managed to gather at least half a million volunteers in the country.
The massive cleanups, that took place from March to May, aimed to tackle the global waste problem by engaging a big part of the society in real actions.
"People learn best by doing, not by being told. Setting an example and getting your hands a bit dirty is essential to change some negative patterns in the society,” said Kadi Kenk, the Head of Coordinators of Let's Do It! World.
Countries like Malta, Czech Republic, Croatia, Ukraine, Lithuania, Latvia, Cyprus, Greece, Estonia, Sweden, Turkey, Italy, Hungary, Belarus, Bosnia and Herzegovina, and Kosovo had their cleanup actions covering the whole country.
Despite the war in Ukraine, the civic activists managed to gather at least half a million volunteers in almost 3,000 locations in April, to tidy up their country.
"Ukrainians need to feel united and distract their minds from the terror and sorrow going on in our country right now. Even in war-zones like the Donetsk region, 17,000 people took part in cleanups and we consider it very impressive," Iuliia Markhel, Head of Let's Do It! Ukraine, said.
The 'Let's Do It!' movement began in Estonia in 2008 when 50,000 people came together and cleaned up their entire country in five hours, removing 10,000 tonnes of waste. Today, 'Let's Do It!' is a global network of 112 countries, having engaged over 13 million participants.
Editor: S. Tambur