Alcohol Producers Make Pact to Limit TV Advertising
Private television stations and alcohol producers signed an agreement on November 25 to voluntarily limit advertising of alcoholic beverages during times of day when a large share of TV audiences are children and young people.
Currently, the law prohibits alcohol commercials from airing before 21:00; however, studies show that there are still a large number of children watching TV after this time, reported ERR radio.
The agreement does not pledge zero advertising after 21:00, but it will ban advertising during commercial breaks of TV programs that begin before and overlap after 21:00.
Alcoholic Beverages Producers Association director Janek Kalvi said those shows are fairly common and they tend to be family programs.