Alcohol Producers Make Pact to Limit TV Advertising ({{contentCtrl.commentsTotal}})

Source: Photo: Postimees/Scanpix

Private television stations and alcohol producers signed an agreement on November 25 to voluntarily limit advertising of alcoholic beverages during times of day when a large share of TV audiences are children and young people.

Currently, the law prohibits alcohol commercials from airing before 21:00; however, studies show that there are still a large number of children watching TV after this time, reported ERR radio.

The agreement does not pledge zero advertising after 21:00, but it will ban advertising during commercial breaks of TV programs that begin before and overlap after 21:00.

Alcoholic Beverages Producers Association director Janek Kalvi said those shows are fairly common and they tend to be family programs.

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