Eesti Meedia secures free-to-air broadcast rights for 2018, 2020 Olympics
AS Eesti Meedia, the largest media group in the Baltics, has acquired the exclusive free-to-air audovisual rights for the territory of the Republic of Estonia for the 2018 Winter Olympics in PyeongChang and 2020 Summer Olympics in Tokyo.
Under the agreement, Eesti Meedia will enjoy comprehensive coverage on Kanal 2 and hold digital rights on its platforms to show the content they broadcast on their linear television channels as well as select clip rights following the live events. Eurosport maintains rights to air every moment on pay-TV and through its digital services.
In addition, Discovery and Eesti Meedia have agreed upon extensive joint promotions of the live events, regardless of whether they will be broadcast on Eesti Meedia channels or on Eurosport.
"We are very pleased that negotiations with Discovery Group ended with positive results for us and that the people of Estonia will be able to follow the 2018 and 2020 Olympics on Eesti Meedia's channels," Eesti Meedia CEO Sven Nuutmann said.
"The main channels to broadcast the Olympics will be Kanal 2, the online environment of daily Postimees as well as Kuku Raadio," said Marko Kaljuveer, executive producer and chief of sports programming at Eesti Meedia. "In addition to Estonian-language channels, we will broadcast the Games on digital platforms in the Russian language as well — our goal is to foster in people a greater sense of cohesion through sports events."
One month ago, Discovery Networks signed a separate agreement with Eesti Meedia to sell advertising opportunities of its Discovery and TLC brands in Estonia; the new rights agreement for the Olympics will scale up the scope of its partnership with Estonia's largest private media corproration.
Discovery and the International Olympic Comittee (IOC) announced in June 2015 that Discovery had secured exclusive multimedia rights across 50 countries and territories in Europe for the 2018-2024 Olympics.