Estonian publisher Postimees Grupp announced on Thursday that it will give up the print version of the Russian-language edition of Postimees as well as the Russian-language weekly Den za Dnyom. Instead, it will focus on developing Russian-language news portals.
“The number of subscriptions and readers of all Russian-language newspapers published in Estonia has been in decline in recent years. At the same time the number of readers of Russian-language online publications has increased substantially,” CEO of Postimees Grupp, Peep Kala, said.
The group will focus on developing Russian-language news portals rus.postimees.ee, limon.ee, and krasotka.ee.
“The trend where readers as well as advertisers are moving online is developing quickly in Estonia’s Russian-language media, and therefore we will contribute more to developing Russian-language news portals,” Kala said.
“We want to thank everybody who ever contributed to publishing the print edition of Estonia’s oldest Russian-language newspaper, and all those who have been its faithful readers. We would like to invite everyone to read news in Russian on our Russian-language portals,” he added.
AS Postimees Grupp is part of Eesti Meedia, the Baltic’s biggest media group. It publishes Postimees, regional newspapers Tartu Postimees, Pärnu Postimees, Sakala, Virumaa Teataja, Järva Teataja, and Valgamaalane, as well as Maa Elu, the magazine “60+” and the digital magazine “30+”.
The Baltic News Service (BNS) also belongs to Eesti Meedia.
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