Their startup, Twipes, is developing “the future of toilet paper”. Their environmentally-friendly wet wipes fit into existing toilet roll holders, but are made from wood pulp and contain no harsh chemicals. They dissolve after just a few hours in water, which makes them the world’s first truly flushable wet wipes.

London Mayor Sadiq Khan recognized Twipes for its potential to contribute to meeting London’s infrastructural challenges. “As London’s population grows, the pressure on our infrastructure increases with it. Alborz and Ellenor are to be commended for tackling this challenge head on and they should be very proud of what they have achieved.”

McIntosh and Bozorgi are residents of London, but became e-residents of Estonia after the Brexit vote in order to keep their company inside the EU, where they believe there is a large market for their innovative product.

The duo qualified for the competition from more than 300 entries, and then had to pitch at a live final in London’s City Hall in front of a jury of high profile entrepreneurs and public figures.

The e-Residency programme received its 1,000th application from the United Kingdom on Monday, Apr. 3. A special website has been set up for British startups, established businesses, and freelancers concerned about the effects of Brexit.