Finland's largest luxury car seller Luxury Collection opened a Ferrari showroom in Tallinn on Thursday, with many other super cars being represented too.
Esa Schroderus, CEO of Luxury Collection, said the Estonian luxury car market has grown year-by-year, and there are enough clients here who appreciate the highest quality of vehicles.
Schroderus said: "We already have warm relationships with Estonian Ferrari owners and fans. It is the right time to bring our services to Estonia so local clients would not have to drive to our representation at Lempäälää, Finland."
He added that there are plans to host events and competitions in Estonia, with long-time Ferrari driver Toni Vilander taking part.
Schroderus said: "Estonian taxes are considerably lower than those in Finland, meaning Estonians can acquire their cars much cheaper.
"I think we can sell up to five cars in Estonia this year and then maybe 10-12 new super cars next year."
In addition to Ferraris, the showroom also holds other exotic cars, such as McLarens and Audi R8s.
AMTEL: Luxury car sales in Estonia remained stable through pandemic
Arno Sillat, CEO of the Estonian Association of Car Sales and Service Companies' (AMTEL) said the sales of luxury cars is not affected by economic fluctuations and 50-60 cars are sold each year on average.
He noted: "It is a practically non-existent part of total car sales."
According to data from AMTEL, 52 luxury cars were sold in Estonia in 2019 and 22 have been sold this year.
He added that such cars are not usually purchased for every-day use, and are mainly acquired by companies.
Commenting on the new Ferrari showroom, Sillat said it is most likely meant to avoid tax difficulties for Finns buying luxury cars in Estonia, as people have been able to acquire cars tax-free for many years and then transport them across the world.
Editor: Kristjan Kallaste