As far as the selection of series and movies on Netflix is concerned, Estonia could be in Africa or somewhere in South-East Asia. Though other countries in the EU, "and even Lithuania" as some would say have access to a better choice, Netflix subscribers in Estonia get but a fraction of the company's original product range.
According to Finder.com's ranking of countries by Netflix programming access, American Netflix subscribers can currently access 1,157 TV series and 4,593 movies. In Central America and the Caribbean, some 80 percent of this amount are accessible, in South America still some 60 percent.
Move farther away, and the picture changes. The European countries with the broadest Netflix access are Ireland and, perhaps surprisingly, Lithuania. Subscribers there have access to roughly half of the content available in the United States. In numbers that's over 500 TV series and 2,400 films.
In the Nordic countries, some 38 percent of Netflix's content can be had, while moving on to Estonia that number drops to 15 percent for TV series and 12 percent for films, some 170 and 550, respectively.
Professor of media innovation at Tallinn University, Indrek Ibrus, can only guess. "I'd have expected more balance. I couldn't answer why it's like this. Could be this depends on some specific network-related thing, the efforts of their distributors maybe, who run their own business as well as that of Netflix in Lithuania, for instance," Ibrus told ERR on Tuesday.
It could be the other way round as well, since movie distributors have been more active in Estonia in recent years. "Perhaps licenses are blocked because of this, and things don't make it to Netflix," Ibrus added.
Editor: Dario Cavegn