Tallinn University of Technology (TTÜ), which is celebrating its centennial this year, has announced that it will be adopting TalTech as its official domestic as well as international abbreviation.
TalTech has submitted an application to the Patent Office for the registration of the TalTech trademark, reported online portal Geenius.
TalTech is to be used both domestically and internationally, replacing various other abbreviations including TTÜ, TUT and TTU.
"Over the past couple of years, Tallinn University of Technology has undergone big changes in the organisation of both its work and studies in order to provide talents with an appropriate and modern study and work environment that would continue to produce outstanding research results and technological solutions for challenges facing Estonia and the world," said TalTech rector Jaak Aaviksoo.
According to the rector, the adoption of the new short form during the university's centennial year marks the end of one stage of development and the arrival of a new century. The TalTech abbreviation has already been in use internally for some time in connection with various projects; now it will simply get a fresh look and be adopted officially.
The full name of the university will remain Tallinn University of Technology, or Tallinna Tehnikaülikool in Estonian.
"We currently already have a lot of foreign teaching staff and students, and our research teams include bright people from all over the world," the rector highlighted. "In order to remain competitive and continue to attract talent to our university going forward, both from at home as well as from abroad, we need to be strong and distinguished in international comparisons. A strong and distinct name is of course just one small part of an entire reputation and identity, but it is still important."
Editor: Aili Vahtla