Tallinn Music Week draws over 20,000 visitors

Musicians at TMW's Flea Market stage @Fotografiska. Source: TMW/Feliks Voloz

Cultural and music festival Tallinn Music Week (TMW) held at the end of August attracted 20,233 visitors, organizers say, despite coronavirus restrictions and considerations. 140 artists from 10 European countries and 778 music and culture industry representatives also took part.

This year's event was held in late August, having been put back from its traditional spring slot due to the coronavirus pandemic, and was the 12th TMW event.

The main themes at TMW were music industry 2.0, sustainable growth and neighbors. A conference which focused on crisis strategies and change management in the music and cultural industries was also featured, as were public discussions, arts programs, children's workshops, a restaurant program, and a charity CD market.

140 artists performed on 11 different stages over the festival's period. Concert nights saw 11,000 visitors. 160 volunteers took part, and, as noted, 20,233 people visited the festival.

Organization followed official rules in an effort to curb the spread of the coronavirus. All events complied with both hygiene requirements and the 50-percent capacity ceiling rule.

President Kaljulaid gives TMW interview

President Kersti Kaljulaid gave a public interview to German public international broadcaster Deutsche Welle , and culture minister Tõnis Lukas (Isamaa) gave the opening speech.

President Kaljulaid said, in the context of the role of culture in a changing world, that: "If artists and creatives adopt an issue, there is no going back.

The festival opened on Thursday, August 27 at the Fotografiska Tallinn Center, in cooperation with Tampere Talo, the largest cultural center in the Nordic countries, and Tampere (Finland) 2026 European Capital of Culture.

Culture minister Tõnis Lukas greeted partners from Tampere, the TMW team, as well as the festival visitors, saying that: "We have always felt awaited in Finland. We are certain that this weekend our guests will feel equally welcome in Estonia."

The festival presented music from indie-pop to new generation hip-hop, metal folk, and contemporary music and choral singing to experimental electronics.

Tallinn Music Week Source: Tural Abdulla

Estonian music was represented by more than a hundred artists, with the most well-known representatives of their genres appearing, including Trad.Attack !, Mari Kalkun, Mingo Rajandi Quintet, Collegium Musicale, choir HUIK !, Anna Kaneelina, Erki Pärnoja, Mart Avi, Sander Mölder, YASMYN, Lexsoul Dancemachine, Manna, Cannabis, Zahir and others.

Sandra Vabarna, musician and manager of Trad.Attack! Said that: the festival had been: "Extremely cool and powerful that despite the difficult circumstances, the TMW organisers found creative solutions and opportunities for making the festival happen.

"Having organized many big events with our band and performed at various festivals, we know very well how many challenges and obstacles can be faced in event promotion. Great respect to the TMW team that they managed so powerfully."

The conference held on August 28 and 29 was attended by 128 representatives of the music and culture fields, 80 of them on-site and 48 remotely via webcasts. Discussions focused on future strategies for the new age music industry and cultural management, and on health and safety requirements for public events.

TMW director Helen Sildna also gave a speech opening the conference, here.

Organizers say next year's event will take place on May 6-9, 2021.


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Editor: Roberta Vaino, Andrew Whyte

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