Government's strategic communication budget jumps from €60,000 to €800,000 ({{commentsTotal}})

Stenbock House, the seat of the Estonian government.
Stenbock House, the seat of the Estonian government. Source: (Siim Lõvi /ERR)

Currently the Government Office employs two specialists tasked with its strategic communication. The team is now going to be increased to eight, and will focus on monitoring and prevention as much as doing damage control.

The job of the strategic communication department is to monitor the reporting related to Estonia in publications abroad as well as to prevent and contain fake news and similar media-based attacks on the country.

Daily Postimees on Wednesday quoted former government adviser Ilmar Raag, who said that the plan to expand the department has been in the works for several years. Martin Jaško, who is in charge of implementing the changes, said that the step means that the department will be less reactive than before and concentrate on prevention and its own campaigns instead.

The increased budget will ramp up costs of €3.26 million until 2021 to put a system in place that will no longer depend on a single person dealing with matters of strategic communication.

Editor: Dario Cavegn



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